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I believe the major reason is, Javascripts can be be downright complicated and for the people who are new to creating websites, these scripts can be very intimidating. So what does the average person do? They simply don't use popups. A lot of popups are coded wrong! Yes, you wouldn't know it, but the popups themselves are coded wrong and don't work the way the originator explained. Not knowing how to edit the code can be very frustrating. You have finally found the script you want after searching for days and now you don't know how to edit all this code that looks like a foreign language to you. End result, you don't use it.