List building techniques

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This List Building Techniques offer a powerful incentive to subscribe, by
providing a series of short tutorials on a particular topic.

Subscribers find it much easier to absorb one lesson a day,
instead of trying to read an entire ebook in one go.

And the repeat exposure of the daily lessons increases
credibility and creates more selling opportunities for the
marketer.

Indeed the ecourse model is now so popular that some
marketers are now even selling access to their ecourses,
instead of just giving them away!

But despite the popularity of ecourses, there are a few
problems with them.

First of all, it can take some time to set up all the parts
of an ecourse on an autoresponder.

And the lack of reliability of email delivery these days
means that some subscribers can miss one or more parts of
the course, leading to customer support issues.

Also if subscribers gets bored of a course and unsubscribe
from it, they also unsubscribe from your mailing list as
well, removing all the po

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